Jerry Wind
Lauder Professor Emeritus and Professor of Marketing, Wharton School, United States of America
Yoram (Jerry) Wind joined Wharton in 1967 with a doctorate from Stanford and since 2017 has
been the Lauder Professor Emeritus and Professor of Marketing. Since then, he’s continued his
active research, publication, lecturing and advising of profit and nonprofit organizations. He
founded the Wharton “Think Tank” – The SEI Center for Advanced Studies in Management and
directed it for three decades. Among his many innovations at Wharton, he led the development
of the Wharton Executive MBA, the Lauder Institute, the new MBA curriculum of 1990, The
Wharton Fellows, Wharton School Publishing, and various research programs including The
Future of Advertising. He has edited top marketing journals and published over 300 articles,
manuscripts and chapters. He authored, co-authored, or edited 30 books and received the four
major marketing awards: Buck Weaver, Parlin, Converse, and AMA/Irwin Distinguished Educator
Award. He was inducted into the inaugural group of AMA Fellows. He was one of the original
Legends in Marketing, with an 8-volume anthology published by Sage in 2014. He has consulted
with over 100 companies and still testifies in intellectual property cases. He is a member of
advisory boards of various companies and nonprofit organizations, including the Lauder Institute
(since he founded it in 1984), American Friends of Reichman University (since its founding in
1995), QS (since 2018), and the Scientific Committee of SKEMA AI School of Business (since its
founding in 2022). He is a trustee of the Philadelphia Museum of Art, the Curtis Institute of Music,
and Grounds for Sculpture. He co-founded Reichman University, the first private, nonprofit
university in Israel, formerly known as The Interdisciplinary Center (IDC) Herzliya, and the 2021
recipient of their Honorary Doctorate. His current research explores marketing-driven business
strategy, creativity and innovation (developing a course for Coursera for all ages, professions and
countries) and AI for customer engagement (editing a special issue of MBR on that topic). His
recent books include Transformation in Times of Crisis (December 2020), Can Art Resolve
Conflict? (2018), Beyond Advertising: Creating Value Through All Customer Touchpoints (2016)
and The Network Imperative: How to Survive and Grow in the Age of Digital Business Models
(2016). He is a 2017 inductee into the Marketing Hall of Fame, the recipient of the 2023
International Marketing Trends Conference Award (Paris), and the Co-founder of the Reimagine
Education Global Competition and Conference.
