Presentation Panel
Make It Relevant and Make Them Care. Best Practices To Engage and Attract Learners In The (Social) Media Age
Date Friday, Nov 24 Time – Room Charlottenburg III
This panel focuses on personalised learning paths and on the importance of the changed media context for learning design.
The presenters will explain how to optimise training with social learning, gamification, and authentic context, and will showcase creative methods for engaging employees in their own development journey. They will also discuss best practices that garner attention and engagement in the media age.
Polly Ivanova
People Development & Organisational Learning Manager, Puma, Germany
Learning and development professional with expertise and passion in Learner Engagement
Marleen Oosterom
Learning & Development Specialist, Ambulance Rotterdam-Rijnmond, Netherlands
Marleen van der WIjde is a Learning and Development specialist working for the ambulance services in Rotterdam-Rijnmond. After obtaining her Bachelors degree in primary education and gaining work experience as a teacher she continued her education with a Masters degree in Educational science.
Since achieving her Masters degree she has had the opportunity to work for several commercial Learning & Development organizations prior to entering public service were she worked for Erasmus MC prior to joining the ambulance services. At Erasmus MC she was responsible for the e-learning and examinations taken by medical doctors.
John Helmer
Showrunner & Host, The Learning Hack podcast, United Kingdom
John Helmer is a writer, podcaster and communications strategy expert specialising in the fields of learning, training and education, with a particular focus on digital technology innovation. He runs two highly successful podcasts, The Learning Hack and Great Minds on Learning. He has led many programmes bringing together thought leaders and practitioners for knowledge sharing and debate, and writes for and edits numerous blogs, as well as producing many white papers and research reports (including articles for peer-reviewed journals).
His career in strategic communications consultancy includes many years working with and for organisations including Learning Pool, Go1, Ocean Technologies Group, Lumesse, Saba, Powtoon, Epic, LINE, Semantico, Towards Maturity, Ufi/learndirect, Kineo, Willow DNA, Learning Light and Capita Learning Solutions. Sector experience spans corporates, start-ups, scale-ups, not-for-profits and public bodies.
A pioneer in digital marketing, he co-created and promoted more than thirty training courses on using the internet for marketing and business. He is also a published novelist, lyricist for the group Marillion, has been on Top of Pops, and won a Perrier Award.
Links
Moderator
Katrina Kennedy
Principal Consultant, Katrina Kennedy Training, United States of America
Katrina Kennedy is known to the training community as “the trainer’s trainer.” She is passionate about helping trainers design and deliver interactive, engaging learning experiences that transfer to on the job performance. She has provided training, coaching, and design consultation to organisations since 1997.
She holds a Master of Science in Human Resource Management and Development from Chapman University and a bachelor’s degree in Sociology. She shares training insights and ideas at www.katrinakennedy.com
Roar: Engage Your Corporate Learners, Polly Ivanova
In this presentation Polly Ivanova from PUMA will focus on the importance of communicating with employees about available learning opportunities and engaging them in their own development journey.
She will cover creative methods used to reach out to employees, ensuring global effectiveness, and building relevance of learning.
Takeaways from her presentation include examples of learning activations/campaigns, recommendations for collaboration with regional HR partners, and proof of the effectiveness of active learner engagement.
Learning Is Not A One-time Event. How To Design Continuous and Sticky Learning Interventions with Impact, Marleen Oosterom
This presentation will discuss the importance of creating personalised learning paths to enhance the pleasure and impact of learning and development.
Marleen Oosterom will share insights on how to optimise education to challenge and motivate every learner, using components such as social learning, gamification, authentic context, and continuity.
Marleen will also introduce practical learning technologies for learning with impact and will encourage the audience to integrate these techniques into their own learning interventions.
Adventures in the Affective Zone: Insights from Marketing and the Creative Industries to Help You Attract and Engage Learners, John Helmer
In this presentation John Helmer will focus on the media context for learning design and how it has changed due to phenomenae such as Twitter rage, AI deepfakes, and culture wars.
Based on his experience in hosting the hit podcast Great Minds on Learning, John wil share some principles, tips, and tricks for gaining attention and engagement.
If you want to have a better understanding of the impact of media on learners, deploy key principles from communications and learning theory, and be prepared for changes in AI, this presentation is for you!